Triby is a mobile app that has Groups Newsfeeds, and one-to-one Messaging App.
The business went through 3 pivots, each had it’s unique UX Design.
The business had a good run and was shut down in January 2016.
Originally, “WeC” struggled with user acquisitions. User retention was very low, the butterfly effect stakeholders were looking for wasn’t within expectations.
By reviewing the app and interacting with users, I noticed a huge user experience issue the prevented them from using the app and inviting their friends.
WeC, was very hard to navigate through. After conducting user interviews, I found out users are not able to use the app fully, not aware of all the functions available in the app, they were not even able to add their friends.
WeC was trying to invent the wheel with their designs, which resulted in very poor UX Design and losing users.
The other main challenge; the app was a hybrid app. In other words, it ran on iOS and Android, and it wasn’t native. It was extremely challenging to make user experience on both apps as smooth and as equal as possible.
I started by doing thorough user interviews, and running surveys. I talked with stakeholders and focused on the goal they were trying to achieve.
The whole app designs requirements were redone to meet users’ demand, from user flow chart, wireframe, prototype, and finally a fully functioning app on both iOS/Android.
I did a thorough interview with the product owner to define business goals, and learn about the brand and the product.
User Interviews: Build User Stories, learn about their pain. What are they trying to achieve and get a real sense of the problem?
Pulling together what I’ve learned and analyzed and build personas, plot down the user needs, map experiences and user journeys.
On one hand generate concepts by engaging the product owner, and on the other hand, keeping the user’s goals in mind. This step includes wireframing, sketching, building storyboards, and user flow diagrams
Communicating ideas by building high fidelity mockups at different stages of the project. I take these concepts and test them again with the users.
Build prototypes and test again. The most important part of the process is testing, refine and repeat. The feedback drives the iterative process, helps in brainstorming, and rethinking about the interactions.
- Rebuild the whole mobile experience.
- Creating a simple way to add users/ friends to the app.
- Simplify the sign-up process.
- Clean the whole app visual creating a smoother process for the user, focusing on tasks.
- Did more user interviews and testing and they were 80% more content with the results and invited their friends.